Job Description:
The Senior Graphic Designer plays a crucial role in shaping the visual identity and brand presence of the fashion retail company. This role requires a creative vision, strong design skills, and a deep understanding of current fashion trends. The Senior Graphic Designer collaborates with cross-functional teams to create compelling visual assets that enhance the brand's marketing efforts and drive customer engagement.
Key Responsibilities:
Brand Visual Identity:
- Develop and maintain brand visual identity across all channels, ensuring consistency and adherence to guidelines.
- Conceptualize and design logos, typography, color schemes, and imagery reflecting brand values.
Marketing Collateral Design:
- Design print ads, digital banners, email newsletters, and social media graphics to support marketing campaigns.
- Create visually appealing assets for product launches and events.
Product Packaging and Labeling:
- Design packaging and labeling aligned with brand aesthetics and regulatory standards.
- Collaborate with product teams to enhance product presentation for target consumers.
E-commerce Visual Assets:
- Create visual assets for e-commerce website, optimizing content to drive conversion rates.
- Develop product images, banners, and landing page graphics for enhanced shopping experience.
Print Production Oversight:
- Manage print production process, ensuring materials meet design specifications and deadlines.
- Oversee vendor selection, file preparation, and quality control.
Photography Direction:
- Provide creative direction for photoshoots to achieve desired visual outcomes.
- Develop concepts, mood boards, and shot lists for fashion photography projects.
Team Collaboration and Leadership:
- Collaborate with cross-functional teams to support business objectives.
- Mentor and guide the junior graphic designer for professional growth and development.
- Provide leadership and guidance in managing creative projects, ensuring effective coordination and execution
- Work closely with marketing and creative teams to understand project requirements and objectives.
- Foster collaboration and communication between teams to ensure alignment on creative direction.
Lead Creative Process:
- Guide development of visual assets from concept to execution, aligning with brand objectives.
- Translate marketing strategies into impactful design solutions.
Lead Design Collaboration with Artists:
- Spearhead design process for collaboration with external artists and partners.
- Provide direction and feedback to ensure alignment with brand identity and objectives.
Posted on
March 11, 2024
Location
Yangon, Myanmar.
Salary
Negotiable
Responsibilities
- Brand Visual Identity
- Marketing Collateral Design
- Product Packaging and Labeling
- E-commerce Visual Assets
- Print Production Oversight
- Photography Direction
- Team Collaboration and Leadership
- Lead Creative Process
- Collaborate with Marketing and Creative Teams
- Lead Design Collaboration with Artists
Must Have
- Proven Experience in graphic design
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator)
- Strong Understanding of Typography, Color Theory, and Layout Principles
- Excellent Communication and Presentation Skills
- Attention to Details
- Ability to Multi-tasks
- Portfolio showcasing a range of creative work
Nice to have
- Proven Experience in Fashion Retail or Related Industries
- Knowledge of Fashion Trends, Styles and Visual Aesthetics
Benefits:
- Competitive salary package with performance-based incentives.
- Opportunities for career growth and professional development.
- Employee discounts on HIGH CULTURED® products.
- Dynamic work environment with a passionate team dedicated to excellence.