Job Description:
As the Marketing Manager for HIGH CULTURED® in Myanmar, you will play a pivotal role in driving brand awareness, customer engagement, and revenue growth in alignment with our organizational goals. You will lead a team dedicated to crafting innovative marketing strategies, executing impactful campaigns, and nurturing relationships with our target audience.
Key Responsibilities:
Develop and Execute Marketing Strategies:
- Formulate comprehensive marketing plans to achieve revenue targets and enhance brand visibility across Myanmar.
- Collaborate with the senior management team to align marketing initiatives with overall business objectives.
Brand Management and Positioning:
- Uphold and strengthen the brand identity in the Myanmar market.
- Implement strategies to differentiate HIGH CULTURED® from competitors and position it as a leading lifestyle brand.
Digital Marketing and E-Commerce:
- Oversee the digital marketing strategy, including social media campaigns, email marketing, SEO, SEM, and influencer partnerships.
- Drive traffic and conversion on the e-commerce platform through effective digital marketing techniques and user experience enhancements.
Market Research and Analysis:
- Conduct market research to identify consumer trends, preferences, and competitors' activities.
- Analyze key performance metrics and market insights to optimize marketing efforts and identify areas for improvement.
Public Relations and Community Engagement:
- Cultivate relationships with media outlets, influencers, and key stakeholders to enhance brand visibility and reputation.
- Organize events, sponsorships, and community initiatives to foster brand loyalty and engagement.
Team Leadership and Development:
- Lead, mentor, and inspire a high-performing marketing team to achieve individual and collective goals.
- Provide guidance, feedback, and professional development opportunities to foster a culture of innovation and excellence.
Posted on
March 11, 2024
Location
Yangon, Myanmar
Salary
Negotiable
Responsibilities
- Develop and Execute Marketing Strategies
- Brand Management and Positioning
- Digital Marketing and E-Commerce
- Market Research and Analysis
- Public Relations and Community Engagement
- Team Leadership and Development
Must Have
- Bachelor's Degree in Marketing, Business Administration or related field.
- Proven 3+ Years of Experience
- In-depth knowledge of digital marketing platforms, analytic tools and e-commerce trends
- Strong Leadership, Communication and Interpersonal Skills
Nice to have
- Master Degree
- Proven Experience with the retail or fashion Industry
Benefits:
- Competitive salary package with performance-based incentives.
- Opportunities for career growth and professional development.
- Employee discounts on HIGH CULTURED® products.
- Dynamic work environment with a passionate team dedicated to excellence.