Senior Graphic Designer

Job Description:

The Senior Graphic Designer plays a crucial role in shaping the visual identity and brand presence of the fashion retail company. This role requires a creative vision, strong design skills, and a deep understanding of current fashion trends. The Senior Graphic Designer collaborates with cross-functional teams to create compelling visual assets that enhance the brand's marketing efforts and drive customer engagement.

Key Responsibilities:

Brand Visual Identity:

• Develop and maintain brand visual identity across all channels, ensuring consistency and adherence to guidelines.
• Conceptualize and design logos, typography, color schemes, and imagery reflecting brand values.

Marketing Collateral Design:

• Design print ads, digital banners, email newsletters, and social media graphics to support marketing campaigns.
• Create visually appealing assets for product launches and events.

Product Packaging and Labeling:

• Design packaging and labeling aligned with brand aesthetics and regulatory standards.
• Collaborate with product teams to enhance product presentation for target consumers.

E-commerce Visual Assets:

• Create visual assets for e-commerce website, optimizing content to drive conversion rates.
• Develop product images, banners, and landing page graphics for enhanced shopping experience.

Print Production Oversight:

• Manage print production process, ensuring materials meet design specifications and deadlines.
• Oversee vendor selection, file preparation, and quality control.

Photography Direction:

• Provide creative direction for photoshoots to achieve desired visual outcomes.
• Develop concepts, mood boards, and shot lists for fashion photography projects.

Team Collaboration and Leadership:

• Collaborate with cross-functional teams to support business objectives.
• Mentor and guide the junior graphic designer for professional growth and development.
• Provide leadership and guidance in managing creative projects, ensuring effective coordination and execution
• Work closely with marketing and creative teams to understand project requirements and objectives.
• Foster collaboration and communication between teams to ensure alignment on creative direction.
  

Lead Creative Process:

• Guide development of visual assets from concept to execution, aligning with brand objectives.
• Translate marketing strategies into impactful design solutions.

Lead Design Collaboration with Artists: 

• Spearhead design process for collaboration with external artists and partners.
• Provide direction and feedback to ensure alignment with brand identity and objectives.

Posted on

March 11, 2024

Location

Yangon, Myanmar.

Salary

Negotiable